Raleigh Denim

Tuesday, September 20, 2011
I met Victor Lytvinenko a few years ago at a planning meeting for a fashion show we were both going to be a part of, and learned that he was making jeans with his fiance' in their house.  It was so amazing to meet someone making home grown jeans and it was the same time that I was getting into denim myself.  I was rocking a pair of Nudie jeans that day (raw selvage regular ralf), and was telling him I was really into jeans, and he was gracious enough to let me stop by his house and check out his production.  When I saw what he was doing and the old school machines that he bought to do it, I knew this thing was going to take off one day.  Before it was called Raleigh denim, the brand was called Verses Jeans.  I am really glad they changed the name of the brand to pay homage to our hometown and for us to have something we could be proud of in our own area.  Check out the video below and grab a pair of Raleigh Denim jeans when you can, it will be the most special pair you'll own.

Raleigh Denim from Joshua R on Vimeo.

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